About Us
Bringing Genuine Italian Flavours to the UAE
Welcome to Nivitaly — a premium Italian food brand based in Abu Dhabi, United Arab Emirates.
At Nivitaly, we specialise in importing authentic Italian food products directly from Italy and delivering them across the UAE. We focus especially on meeting the tastes and quality expectations of customers in Abu Dhabi and Dubai.
Our products are more than ingredients. They are stories, traditions, and real flavours brought from the source to your table.
Our Story
Nivitaly began with one simple idea.
Founder Silvia Vicari grew up immersed in the food culture of Sicily. She experienced firsthand how rich, genuine Italian food should taste when it is made with care, tradition, and authentic ingredients.
After moving to the UAE, Silvia noticed a common problem. Many products in local stores and online claimed to be Italian, but lacked clarity about their origin, production methods, and connections to real producers.
This sparked a mission:
To build a bridge between Italy’s culinary heritage and UAE kitchens.
Silvia’s deep love for Sicilian cuisine and commitment to quality became the foundation of Nivitaly. Today, every product on our platform reflects her belief that authentic food brings people together.
Our Mission & Values
Our Mission
To connect customers in the United Arab Emirates with real Italian food that is genuine, traceable, and selected with integrity.
Our Values
- Authenticity: Real Italian food from real Italian producers.
- Transparency: Clear information about origin and production.
- Curated Quality: Selected for flavour and UAE suitability.
- Respect for Tradition: Traditional farming and food-making practices.
- Fit for the UAE: Products that perform well in UAE conditions.
Why Nivitaly
There are many imported foods in the UAE, but not all are transparent about origin or quality.
Nivitaly exists for customers who:
- Want real Italian food in the UAE
- Value clear origin and producer connection
- Prefer curated quality over random selection
- Want products suitable for everyday use
What Sets Us Apart
- We are not a marketplace
- We work directly with Italian producers
- Every product has a clear origin and purpose
- Import, storage, and delivery managed from Abu Dhabi
- Serving Abu Dhabi, Dubai, and the wider UAE
Sustainability & Quality Promise
At Nivitaly, sustainability is about responsible sourcing, not just labels.
We work with producers who:
- Respect their land and traditional methods
- Avoid unnecessary industrial processing
- Support long-term farming practices
Our quality promise:
- Every product is traceable to its origin
- Every product meets food safety standards
- Integrity is preserved from Italy to your kitchen
If a product no longer meets these standards, we remove it.
Our Commitment to You
Choosing Nivitaly means choosing clarity, quality, and authenticity.
From Italian farms and kitchens to homes across Abu Dhabi, Dubai, and the United Arab Emirates, we are committed to bringing the best of Italian culinary tradition directly to your table.
Thank you for trusting us with your culinary journey.